If you are new to Instagram trending hashtags then there is a high chance you are not using them correctly and wondering why they are not working for you.
So, you just heard about Instagram trending hashtags and you think that they are an open door to your success. However, it is important to know that without a plan, your hashtag campaign will not work. First, it is important to understand the purpose of hashtags before using them. Brands use countless hashtags and most of them approach this strategy without a plan. They pick random hashtags from other people’s posts or hashtag finder apps and use them in their posts.
The original intention behind Instagram hashtags was to organize posts and information. Hashtags were a way for people to communicate in their space. They were meant to make it easy for users to find information and posts that are relevant to them. Hashtags serve their purpose well and ensure that posts are serviced to the right audience. However, if you use them wrongly then your posts will be served to the wrong audience. Here are some reasons why your hashtag campaign is not working.
You are not using the hashtag yourself
This sounds absurd. Why start your own hashtag and expect others to use it when you are not using it yourself? If you want to use a branded hashtag to reach a wider audience then it is important to identify yourself with the hashtag. The best way to identify yourself with the hashtag is by using the hashtag yourself. You do not want people to do an Instagram hashtags search for your hashtag and find that none of your posts appears under the hashtag. When you start a hashtag, it is important to identify yourself with that hashtag. You can even include it in your bio so that users understand that your brand is affiliated with that hashtag.
Your Instagram hashtag has no emotional connection
When you create a hashtag, it is important to create an emotional connection with the hashtag and your followers. It is important to provide to people that it is a movement. When you use your hashtag, you are not only supporting the hashtag but also what it stands for. When your hashtag has an emotional connection with users, they are likely to use it and engage with posts that use that particular hashtag.
Including censored words in your hashtags
Now, you can create a nice hashtag and think that it is cool but if words in that hashtag have been censored then you should not expect much from the hashtag. The hashtag is likely to keep your posts hidden than to show them to a wider audience. For example, words that show racial discrimination, sexual discrimination and discrimination against a certain religion, people living with certain health conditions or marginalized groups are banned from Instagram and using such words in your hashtags will keep your posts on the low. In some cases, you will get a notification that your posts have been hidden or removed for using discriminatory terms while in other cases you will not get the expected engagement. To utilize Instagram trending hashtags, you need to ensure that your hashtags adhere to Instagram’s terms and conditions.
