If you are not yet using top Twitter hashtags to their full potential then you could be missing out on a lot of engagement and prospective impressions.
If you are not yet using top Twitter hashtags to their full potential then you could be missing out on a lot of engagement and prospective impressions. You could be missing out on a good opportunity to attract relevant traffic to your platform. Even if you know what to tweet, it might be impossible to reach optimum visibility for your tweets if you are not using the right hashtags.
Why you should use hashtags on Twitter
Twitter hashtags are a combination of phrases or keywords preceded by the hashtag symbol # in front of the word to make it a hashtag. Hashtags put together a combination of conversations and tweets around a similar topic to enable people to easily find and follow topics they are interested in. When someone clicks on the specific hashtag, they will find all public posts and profiles that use that hashtag.
This means that when you use relevant twitter hashtags with your tweet, there is a high chance that the hashtag will appear when users search that topic or hashtag. And the more visible your post is, the higher the chances of having more engagement. Twitter hashtags boost the discoverability of your tweets.
Trending hashtags
You can also attract a highly relevant audience by engaging with trending hashtags. Some users might discover your services and products through trending hashtags while others might even follow your brand. You can find Twitter trends on the sidebar on the desktop on what’s happening. If you are using a mobile device, you can find trending Twitter hashtags on the search tab. This will show you the topics that are picking up momentum and driving Twitter conversation. These news stories, topics and popular hashtags are chosen by twitter based on regional trends, global trends or related by an individual’s interests depending on their settings.
How to research and use trending hashtags on Twitter
Besides knowing how and when to use hashtags on Twitter, it is important to find trending and popular hashtags. One way of doing this is with a tracking tool. However, there are other ways to find trending hashtags and using them.
Native Twitter trends search
There is a native search feature on Twitter that allows you to keep up with trending hashtags and topics. From your dashboard, tap on the explore tab. Choose the trending tab to get a list of hashtags and topics that are currently trending in your area. You can also find popular hashtags and topics personalized according to your interests. Popular topics can also be checked out in different categories such as entertainment, sports, politics and so on. Since these are the top trends, it can be hard to pick out the specifics that your audience may be interested in. That is why you should try using third-party tools.
Third-party tools
Another way to find top Twitter hashtags is to use third-party tools. These tools will give you trending hashtags and you can also use the tools to separate hashtags depending on your industry.
