There are two main ways you can have your top twitter hashtags trend: the organic way and the sponsored way. While the organic way is the best method to market your business, it is nearly impossible to make your hashtag trend if you are not an influencer on Twitter.
What are sponsored hashtags on twitter?
If you use social media to advertise your business, hashtags are very important when it comes to finding trending topics, especially on twitter. Twitter introduced the concept of sponsored tweets or sponsored hashtags in 2016 so that it became possible to use the sponsored hashtag even more.
Sponsored hashtags are conversational adverts and just like most advertising tools, the hashtags include a call to action button with custom twitter hashtags created specifically for that particular campaign. Call to action buttons on sponsored trending Twitter hashtags allow you to choose between the custom twitter hashtags and retweet the advert.
You should however be informed that sponsored hashtags on twitter are very expensive. This means that before you invest a lot of money into sponsoring your hashtags, you should be very sure that it is going to be worth the money. Investigate some other options and see what prices these options are.
How it works
Let us say that a company sells chocolate and they want to promote their two main flavors. So the advert asks their followers to choose their favorite flavor by clicking on one of two sponsored twitter hashtags, namely #Cookies&Cream or HazlnutDelight.
When the follower clicks on the top twitter hashtags they prefer, the composer of the tweet opens with an already-composed post which includes the campaign tag. The follower then adds their retweets and message to the advert which includes the original media of the company from the ad. Then the follower will get a thank you message from the company that sponsored the ad.
