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Top Things You Should Never Do When Using Hashtags On Instagram

· Social Marketing

Are you using hashtage properly? When using top Instagram hashtags, you should avoid the common mistakes illustrated in this article. 

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Some people use top Instagram hashtags withouta plan and end up being shadow-banned by Instagram. It is important to know whether you should use the most popular hashtags or hashtags related to your company. there are some wrong ways to use hashtags in your posts. not all hashtags are the same. When you use the wrong ones or in the wrong way, you prevent your content from being discovered by your target audience. It could  get you penalized by Instagram. Here are some ways not to use hashtags.    

Using the same hashtags for all your posts  

Users who use the same trending hashtags for each post are penalized. When you think about this, it is a logical move. Choosing the same hashtags for all your content is an indicator that you aren’t putting effort or thought into the content you post on Instagram. Instagram wants to push the most relevant and valuable content to its users. They prioritize content from users who thoughtfully and accurately use hashtags rather than spamming a few hashtags.    

Thereare a lot of hashtags for every topic. There is no excuse for using the samehashtags for every post.    

Not worrying about the number of hashtags  

You can use up to 30 Instagram hashtags perpost. If you include more than 30 hashtags, the hashtags will be voided. It istherefore important to keep your hashtags under the recommended threshold. Some experts suggest using all the recommended 30 hashtags to give your posts higher chances of getting discovered. Others say that a long list of quality hashtags at the end of every post can look like a turnoff to potential followers. When it comes to nailing down the number of hashtags to use, do not sweat it too much. You should do what feels effective to you.    

Using only the most popular tags  

It can be a bit complicated when it comes to choosing the right hashtags. The first instinct that a lot of people have is to choose hashtags that are very popular. They think that the more popular a hashtag is, the more engagement and more followers.  

If you want to use your hashtags effectively, you should know where your Instagram account sits with the rankings on Instagram. That is because when people search for the hashtag, Instagram displays the most popular posts under that hashtag. There are high chances that your posts are not the most popular so your content will not compete with Instagram posts from popular accounts.    

If your Instagram account is smaller, you should use hashtags that have a smaller following in which you will have a better chance of ranking near the top.    

Forgetting to use hashtags in your stories and bio  

Top Instagram hashtags are not just for your posts. You can also include hashtags in your stories and bio.Hashtags in stories serve the same purpose as hashtags in posts. however, adding them is a bit different. You can use the text tool or the hashtag sticker to add hashtags to your stories.