Top Instagram hashtags can help you stand out on the platform. However, this is not as easy as it sounds. The Instagram shadow ban led to many people being scared of using hashtags on the platform. However, hashtags are still effective on Instagram and they can help you increase your engagement and get more followers.
Importance of post engagement
Instagram favors posts that have high engagement. This means that the more comments and likes you get on your posts, the more people are likely to see your post. Posts that have at least one hashtag on Instagram have more than 12% engagement than posts that don’t have any hashtags.
You can add up to 30 hashtags on each post but the optimum number of hashtags shouldn’t exceed 10 hashtags per post. A narrow hashtag scope will give you more engagement than filling your posts with a lot of trending Instagram hashtags. When you overuse hashtags on Instagram, they can be frustrating and confusing and they can take away from the story. However, you can use them properly to increase the visibility and engagement of your posts.
Why you need to change your hashtag strategy
Nowadays, you cannot just use any hashtags for your post like it used to be. One of the most difficult parts of Instagram marketing is figuring out the right hashtags to use.
Quality vs. quantity
You won’t grow your reach by finding top Instagram hashtags with the greatest amount of posts. In fact, you need hashtags with a small number of posts. This is the opposite of what used to work back in the past. Common hashtags such as #love are being posted every few seconds on Instagram. This means that your post will be pushed down the hashtag stream very fast and this can make your post invisible to many. Use quality hashtags to make them count.
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